Helping Good

Brands Elevate

You know the value you bring. Getting everyone else to see it is often the tricky part. Elevation Strategic Consulting helps Brands and Professionals cut through the noise and sharpen their positioning with practical Strategy, clear direction, and support that turns ideas into action.

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Years Experience

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Industries Served

Success doesn’t need perfection.
It just needs you to start.

How We Partner With You

Running a Business often means wearing more hats than planned. Through a trusted network of specialists across Australia, New Zealand, South Africa, the United States and beyond, Elevation provides strategic expertise and practical support to help you gain clarity, build momentum, and move forward with confidence, without doing it all yourself.

01

Brand Strategy & Positioning

Clarify your positioning, sharpen your message, and communicate your value with confidence.

02

Launch & Digital Visibility

Increase visibility, support successful launches, and help the right audience discover your brand.

03

Activation & Community Engagement

Build stronger audience connections through meaningful experiences and strategic engagement.

04

Fractional Strategic Support

Ongoing strategic guidance to help you navigate growth, change, and key business decisions with confidence.

Visibility Starts

With Showing Up

Many people wait until they feel ready, but opportunities often arrive long before confidence does.

I’m Roshina Rajkumar (aka Rosh), Founder of Elevation Strategic Consulting and a marketing strategist with more than 16 years’ experience helping brands navigate growth, visibility, communication and change.

Visibility isn’t just something I advise on, it’s something I’ve built and had to navigate myself.

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Elevation In Practice.

Elevating Digital Presence

Strengthened an international eCommerce brand’s visibility and presence in the US market.

Transforming Underutilised Space

Increased foot traffic and tenant visibility by creating a destination experience.

Accelerating Business Growth

Secured partnerships and unlocked opportunities that supported sustainable growth.

Rebuilding Brand Reputation

Restored public confidence and revitalised engagement following a challenging launch.

A Few Moments We’re Proud Of.

Elevation’s journey has been shaped by some genuinely incredible people — proof that even in strategy, chemistry counts. Here’s what a few of those good humans had to say.

Renate Albrecht

Mob Mother, Brand Cartel

Media Director

If attention to detail were a person, it would be Roshina.
Her precision is nothing short of remarkable. From strategic execution to her innate understanding of the Marketing landscape, Roshina has an exceptional ability to translate complex thinking into clear, meaningful strategy. Resonating not only with brands, but with the people they serve. She doesn’t just see the bigger picture, she refines every pixel of it.
What sets her apart is that her attention to detail doesn’t end at the work itself. It extends seamlessly into how she engages with people. During the two years I had the pleasure of working alongside her, I witnessed the quiet but powerful impact she had on everyone around her—her Team, Clients, and Suppliers alike. She listens deeply, observes keenly, and has a rare way of making people feel both seen and understood. Her guidance is thoughtful, measured, and always delivered with intention.
Roshina has an extraordinary eye. She notices what others miss and considers perspectives from every angle. It’s a skill that ELEVATES not only her own work, but the standard of everyone fortunate enough to collaborate with her.
I continue to work closely with her Team and have seen them grow from strength to strength, a testament to the foundation she built. Even now, their successes carry her imprint. Time and again, they acknowledge that they learned from the very best—and that is Roshina.
Anyone who has the privilege of working with her will echo this sentiment without hesitation.

Andre Rossouw

Marketing Manager

Mimosa Mall

I had the pleasure of working alongside Roshina as a fellow marketing manager, and her work ethic and strategic mindset consistently stood out.
She brings a rare ability to balance a strong marketing focus with broader business insight, ensuring that every initiative delivers real value. Roshina is a strong, capable leader who builds meaningful stakeholder relationships and always keeps customer satisfaction at the core of her approach. She is a thoughtful strategist and a trusted partner in any business environment.

Roshina is an absolute pleasure to work with. She is approachable, dependable, and someone who genuinely goes the extra mile to get things done right.

Akhona Makhinta

AVLM Communication Solutions

Founder & Managing Director

Roshina has been an invaluable partner to our business. What began as a client-agency relationship has naturally evolved into a strong collaboration built on trust, strategic alignment, and consistent delivery. Her strength lies not only in execution, but more importantly in her ability to contribute at a strategic level. She brings a high level of conceptual thinking and ideation, consistently developing innovative, insight-led business solutions that align with our key objectives and focus areas.
She has a deep understanding of our business and proactively identifies opportunities to enhance campaigns, drive engagement, and deliver measurable impact.
Roshina operates as a true partner — collaborative, responsive, and solutions-driven.
We highly value the partnership and would confidently recommend her to any organisation seeking a strategic, creative, and reliable marketing partner.

Denisha Haridas

Director

SOMA Society of Mastery & Artistry

Roshina’s ability to quickly understand unfamiliar industries and craft tailored marketing strategies is remarkable—but it’s how she brings others along on the journey that truly sets her apart. Whether leading SOMA’s pivot from B2C to B2B or expanding into new markets like Johannesburg, she didn’t just adapt—she inspired. Her leadership style is grounded in collaboration and coaching, empowering our team to think strategically, take ownership, and deliver beyond expectations.
During high-stakes moments, like the “Beauty Revolution Business Competition,” her mentorship elevated our confidence as much as our brand. She guided us through the process with clarity and vision, helping us reach the top 10 out of thousands. Her ability to identify and nurture untapped potential within a team creates a culture of growth and trust.
Roshina leads with empathy, creativity, and agility—making her not only a force in marketing strategy but a true catalyst for team development and transformation.

Nozi Khumalo

Director

Nozipho Consulting

Specialist Marketing Strategist in Retail

It is an absolute pleasure to write this testimonial for Roshina Rajkumar, an exceptional Marketing and Communications Manager whose contribution to the Cresta Super Regional Shopping Centre was nothing short of outstanding. Roshina consistently demonstrated a rare blend of strategic thinking, creative flair, and unwavering dedication to brand building. Her ability to think outside the box and bring bold, innovative campaigns to life positioned Cresta as a market leader and a hub of engaging, meaningful experiences for shoppers. Among my team of seven Marketing Managers, Roshina stood out as the “Head Girl”— a natural leader who led from the front while uplifting those around her. She was an initiator, a problem-solver, and someone who never hesitated to roll up her sleeves. Her willingness to support her peers, collaborate across functions, and share her expertise made her a respected and admired member of the team. What set Roshina apart was not just her capability but her character. Her work ethic, integrity, and team-first attitude earned her the trust of colleagues, partners, and Clients alike. She has left a lasting impact on the Cresta brand and on all of us who had the privilege of working alongside her. Roshina is truly a sterling professional and a remarkable human being. Any organization would be fortunate to have her energy, vision, and leadership on board.

Lungile Khumalo

Marketing Manager

Cresta Shopping Centre

Roshina Rajkumar was my manager at Cresta Shopping Centre from 2018, and she played a pivotal role in my professional growth. She was the kind of leader who believed in my potential, mentored me with intention, and continuously encouraged me to aim higher.
Roshina has deep marketing expertise and a genuine passion for the industry, which she generously shared. She created space for me to take ownership of my work, trusted me to lead projects, and allowed me to learn through experience — including my mistakes. Her supportive yet challenging leadership style pushed me to grow in confidence and capability.
Today, I serve as the Marketing Manager at Cresta, and I can confidently say that Roshina’s mentorship and belief in me were instrumental in helping me step into this role. I’m truly grateful for the foundation she helped me build.

Benjamin Chang

Executive Loss Adjuster

Charles Taylor Adjusting Australia

Rosh is easy to work with and a great listener who takes the time to understand what needs to be achieved. She is highly competent and consistently follows through on whatever she takes on. Beyond her skills, Rosh is honest, reliable, and someone I’ve always been able to count on. She brings a lot of value to everything she does.

Tanya Van Der Laak

Brisbane Office Manager

Charles Taylor Adjusting Australia

I have been working with Roshina for almost a year, and from the very beginning it was clear that she has a genuine passion for Marketing and a strong willingness to support her colleagues, even when faced with new and unfamiliar tasks. I have asked Roshina to assist with creating name tags with corporate logos for a client function in 2025, as well as designing a digital invitation for another special event in July 2026. I can confidently say that the artwork and overall quality of the final products were outstanding and professionally executed. Her attention to detail, creativity, and commitment to delivering high-quality work exceeded expectation.

Questions & answers.

Everything you might want to know before we have a proper conversation.

What industries do you work with?

Our experience spans Retail, Property, Hospitality, Lifestyle, Education and Service-based industries. While every industry has its nuances, the need for clarity, connection and confident visibility is universal. That's why we develop practical Strategies tailored to each Client's goals, stage of growth and unique business context, drawing on a trusted network of specialists whenever additional expertise is needed.

What services do you provide?

Our services span Strategic Consulting, Brand and Communications Strategy, Marketing, Business Growth, Stakeholder Engagement and Capability Building. We also work one-on-one with Professionals to strengthen their Personal Brand, Presentations, Public Speaking, LinkedIn Profiles and Career Positioning.

How do you measure project success?

Through agreed upon clear objectives, performance metrics, audience engagement, revenue growth, and tangible Brand impact.

Can you help with new business initiatives?

Yes! This is one of our many Superpowers. Concept Development, Market Positioning, Partnership Opportunities, and Growth-focused implementation form part of our portfolio.

How long does a typical project take?

Every project is tailored to your needs. Some engagements can be completed within a few days, while others may run over several weeks or months. During our discovery call, we'll recommend the most appropriate approach, outline the expected timeframe and keep you informed every step of the way.

What is Elevation’s onboarding process like?

We know that taking the first step often feels the hardest. That's why we've designed our onboarding process to be straightforward, collaborative and tailored to you. We begin with a discovery call to understand your goals, challenges and priorities. From there, we'll recommend the best approach, provide a clear proposal outlining the scope, timelines & investment, and once approved, we'll kick things off with a planning session. Throughout the engagement, you'll have a Strategic partner who keeps communication clear, the process organised and the focus on meaningful progress.

Can Elevate provide ongoing strategic support?

Absolutely! Our philosophy is to build capability, not dependency, we typically work in focused three-month engagements designed to establish strong foundations that generate sustained momentum. By the end of the project, our goal is for you to have the confidence, direction and practical tools to continue moving forward independently. However,
where ongoing Strategic guidance would add genuine value, we're happy to discuss a tailored advisory partnership or retainer following the initial engagement. This ensures any continued support is based on your evolving needs.

Stay inspired through the lens.

A collection of ideas, observations and Aha! moments gathered throughout my Career and those of Guest Authors, shared in the hope that they ELEVATE you. Whether you’re building a Business or your Professional profile, I hope these insights add value to you.